ICON DESIGN: NEW APP PRODUCT-BASED VISUAL DEVELOPMENT
SKILLS | Usability | Graphic design | Typography | Research | Human Centered Design | Branding | Critical Design
CLIENT | Academic
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THE REQUIREMENT
Design logos for three different apps that could be used as icons. Include sketches, digital designs, critique process and final report providing a thorough analysis and evaluation of the context, stakeholders, and content involved.
THE RESPONSE
Research and analysis of the apps was the first step in the process. The next steps were looking at reasoning behind design elements such as colour, font, imagery and matching those to the app intent. This was followed by presenting for critique and revising accordingly. A final report was prepared including all steps of the process.
The icons were tested in grayscale as well, to judge their viability.
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THE STRUGGLE WAS REAL…
Keeping the designs simple enough to be coherent at a minute level was the sticking point on this project. What looked good magnified on-screen did not often translate to a small app icon.
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